Community-led Growth for Dummies [in]
Getting outcomes from B2B Communities is difficult and long-game but it has compounding returns (seriously) ⬇️
Here is the list of questions that will help you validate your community hypothesis and generate results from your community efforts.
It just works.
👉 Can the first cohort of community members for validation be invited from your personal network?
👉 Consider starting with conducting weekly community catch-ups, sharing exclusive content pieces and motivating initial members to share their content and interact. This should take 6 weeks.
👉 Can you figure out what kind of unmet needs your community initiative can focus on? – Not just functional (guides, ebooks, whitepapers, process) but also psychological (mission critical, top 1%, exclusive), social (networking, collaboration), and emotional (performance, career, management)?
👉 How can you ensure your community is relevant and impactful by including both decision-makers like CTOs and daily users like project managers and IT staff?
👉 Consider how you can identify and build communities in niches that aren’t already saturated with similar offerings. How can focusing on a unique value proposition and targeting specific gaps, such as a community for “Community Building for B2B Companies,” benefit your strategy?
These were top 5 questions out of 15. I ll share remaining 10 over a DM…. Just mention in the comments.
What’s your opinion? Do share your experience with B2B Communities.
